Social game about karma at the Roskilde Festival
Hummel and Roskilde Festival
Designing a game with the aim of getting festivalgoers at Roskilde motivated to experience even more of the festival and support Hummel’s vision of Karma.
PDA created a card game containing a set of different missions through which the festivalgoers came in contact with parts of the festival that they otherwise would not have experienced. The name of the game is Orange Karma, associating it closely with Hummel’s Karma brand.
The game is divided into two parts: The first is a “Karma game”, where participants carry out good deeds for strangers.
The second part is a point-based game where different tasks are solved in the spirit of Roskilde, with the possibility of winning prizes.
The game ran as a part of the festival in 2012, 2013 and 2014 having between 8.000 and 10.000 participants each year.